Author and expert
Names, roles and responsibility for the material.
Standards
Trust is built through process
Facts need sources, cultural context needs local review, and technology needs transparent boundaries.
Editorial cycle
From question to correction
The standard covers text, imagery, video, translation and data. Accountability always remains human.
Standard version
Content Standards 1.0, July 2026. Public rules will be refined before launch.
Question and scope
The author defines the purpose, audience, boundaries and potentially sensitive areas.
Reliable sources
Priority goes to research, official statistics, archives and recognised institutions.
Authorial work
The text explains context, separates facts from interpretation and avoids clichés and superlatives.
Expert review
A country expert and scientific reviewer check facts, terminology and cultural sensitivity.
Editing and accessibility
Material gains a clear structure, alt text, transcripts, metadata and meaningful links.
Publication and corrections
Review dates and sources are shown, and readers can report an error.
AI is a tool,
not a source.
not a source.
AI policy
It can assist a draft. It cannot replace review.
AI may assist drafting, translation and search. It is not an author or a source. Authors, experts and editors remain responsible for every claim.
Imagery
Generated imagery is limited to abstract or conceptual illustrations and must be labelled. Real people, traditions, rituals and places require licensed documentary photography.
Public commitments
What readers should see
Every editorial item will carry a trust record.
Sources and dates
References, publication date and last review date.
Corrections
A clear error-reporting route and a log of material changes.
Found something inaccurate?
Tell us the page and where the issue appears. The enquiry will open in your email application.